Tue 03 Mar 2020
How small UK businesses can optimise their growth in 2020
Every business, be they small or large, wants to constantly explore opportunities to become more efficient, more effective, and ultimately more profitable.
However, optimising overall operational performance and introducing measures that will reap rewards in both the short and long-term is not an easy task, especially for small businesses. With resources at a premium, and given that the focus must always be on successfully running the day-to-day tasks, it can be tough to implement any kind of renovation or overhaul.
Despite that, it can be done, here's a brief overview of some of the measures you should be focusing on throughout 2020 to ensure your business thrives.
1. Make SEO a core focus
Search engine optimisation – generally referred to as SEO – is not new. If you have any sort of online presence then you are, no doubt, already aware of the benefits of SEO, but are you doing enough? Are you creating enough new content to get you climbing up Google’s search rankings? Are you utilising the right keywords? Is your content output dependable? SEO has always worked best if used in a manner that is consistent and in keeping with a company’s long-term business strategy, and the sooner you start to optimise your SEO output, the quicker it will start to pay dividends.
2. Make better use of data
Data, data, data. Whatever websites you visit, and whomever you happen to talk to, it’s highly likely that you’ll come across a voice telling you that making use of data is essential. And they’d be absolutely right to trumpet data’s virtues, because without data, your business is pretty much flying blind. By gathering data, analysing it, and then subsequently putting it into operational practice, you can target the right people at the right time with information they will find valuable. Whether you are looking to market a product, send out a newsletter or form a more robust understanding of what content you should be producing, making use of data is absolutely critical.
3. Enhance the user experience (both online and offline)
As a company, you should be doing everything in your power to make your customers – and your potential customers – have an experience that they truly value. All processes and actions should be as intuitive as possible, and there should be a focus on openness and transparency. User experience – often simply called UX – may seem like a ‘nice-to-have’, but it is actually incredibly important. Research has found that nearly 8 out of ten people (79 per cent) will leave a website if the content has not been optimised for them, which truly highlights the importance of crafting an online experience they appreciate.
4. Protect yourself
Nothing can destroy a business as quickly or as conclusively as a failure to put a focus on security. If you don’t have the right business insurance in place then you are massively at risk. It’s probably fair to say that no small business in the UK can afford to refrain from purchasing business insurance; deciding not to protect one’s company is more than just folly – it is a disaster waiting to happen. According to Direct Line, for example, nearly half of UK SMEs have been affected by disruption in the past five years. Business insurance will give you a vital cushion should things go wrong, allowing you to bounce back. Without this safety net, you will be far less likely to recover.
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